Logo

One little h. A whole lot of personality. The Living h and the word Hearun live together or apart, never retouched.

Two forms

The h alone, or the full logo.

The Living h

When the brand is already named or space is short: app icon, avatar, favicon, motion, watermark, a small sign in a layout.

The full logo

When the brand has to name itself: launch screen, website, store, campaign, document, signature, partners.

Construction

One continuous stroke.

Drawn from the founder's own gesture: oblique attack, big loop, diagonal stem, round foot, arch, rising exit.
One crossing. Its corners are the only angles in the logo.
Round ends, always. No pinching anywhere.
In the full logo, the word is Hanken Grotesk Bold, −0.01 em. The arch of the h sits at the word's x-height, the foot on its baseline, 0.18 em apart.

Constant · default

Organic · editorial, like pen pressure

Clear space: the word's x-height on all four sides, added in the layout, never baked into the file.

Colourways

Same shape. Adaptive colour.

Lime by default, graphite on light, off-white on dark or photos.

Graphite

Light, off-white and lime backgrounds

Lime h, off-white word

Graphite and dark backgrounds

Off-white

Photos and dark non-graphite backgrounds

Lime

Dark backgrounds, occasional use

Misuse

Please don't.

Take the files. Never recompose, redraw or retouch.

✕Don't stretch or squash.

✕Don't add outlines, shadows, glows or 3D.

hearun

✕Don't type “Hearun” next to the h. The full logo comes from the files.

✕Don't show the h twice in one view.

✕Don't put lime on light backgrounds where it can't be read.

✕Don't rotate, crop or redraw the h from a screenshot.

App icon

Graphite h. Lime square.

The icon can be louder than the screens inside the app. Exports for every iOS size are in the logo pack, plus dark and tinted variants (not validated yet).